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The Pippin Atmark (ピピン アットマーク, PA-82001) is a Pippin console that was marketed by Bandai in Japan. Bandai announced its partnership with Apple Computer on December 13, 1994 to produce the consoles and later also provided them to Katz Media as an OEM.[3][4]

HardwareEdit

Pippin Atmark music CD interface

Pippin Atmark music CD interface

Demonstration of the console's music playback functions.

Manufactured by Mitsubishi Electric,[1] the Atmark was nearly identical to Bandai's own Pippin @WORLD which was released in the USA and very similar to the Katz Media Player 2000 which was released in Europe and Canada, though the latter two models featured newer ROMs. The Atmark's revision 1.0 "KINKA" ROM could be updated through a 1.1 System Enabler or a 1.2 ROM Update extension that were included on authenticated CD-ROMs. However, adding the 1.3 ROM's ability to load non-authenticated discs would require a ROM card swap.[5]

Atmarks produced for the Japanese market typically came in white cases, while @WORLD and KMP2000 units that were built for other markets always came in black cases. A few black Atmarks were produced in 1997 before being discontinued and are considered rare.[6]

PeripheralsEdit

Wireless versions of the AppleJack controller, modems, memory modules, and expansion docks were produced, but are very rare.[5]

MarketingEdit

Pippin Atmark Commercial

Pippin Atmark Commercial

Broadcast on Japanese television in 1996.

Bandai ran television ads in 1996 as part of their marketing campaign in Japan. Pre-ordering commenced during Macworld Expo Tokyo in February 1996.[7]

In 1997, J-DATA offered a rental package which included a Pippin Atmark console with 33.6 kbps modem, wireless controller and barcode reader for a monthly fee of JP¥ 6,800.[8]

DiscontinuationEdit

On February 27, 1998, Bandai announced that it would abandon the Pippin platform and close its subsidiary Bandai Digital Entertainment on March 13, 1998.[9] Bandai had sold only 30,000 units in Japan and 12,000 units in the United States,[10] missing its original sales targets of 200,000 and 300,000 units, respectively.[11]

In March 1998, J-DATA was involved in the liquidation of Pippin titles and accessories in Japan.[12]

ReferencesEdit

  1. 1.0 1.1 Apple's Pippin: A Pip--or a Pipsqueak? by Peter Burrows, BusinessWeek. Archived 2013-06-04.
  2. Spec. by chemy cano, Pipp!n@Archive. Archived 2007-02-05.
  3. Bandai Pippin FAQ, The Mac Geek.
  4. Bandai and Katz Media announce cooperation to develop European Pippin Market, Katz Media. Archived on 1997-07-13.
  5. 5.0 5.1 Hacking the Pippin, Vintage Mac World. 2007-10-22. Archived 2017-08-17
  6. Bandai Pippin Image Archive, The Mac Geek.
  7. Pippin Atmark 先行予約受け付け開始 (Japanese) by 市原誠雄. 1996.
  8. PiPPiN Rental, J-DATA. Archived 1997-07-09.
  9. Bandai Says Goodbye to Pippin by Chris Johnston, GameSpot. 1998-02-27.
  10. Bandai kisses goodbye to Pippin console., Screen Digest. 1998-03-01.
  11. Power Ranger - A Japanese Toymaker Invades Cyberspace by Cesar Bacani and Murakami Mutsuko, CNN. 1996-04-19.
  12. That's Why Pippin (Japanese) by Koichi Hara, GeoCities. Accessed 2018-06-29.

External linksEdit