The Pippin @WORLD (PW-10001) is a Pippin console that was marketed by Bandai Digital Entertainment in the United States. Its parent company Bandai announced a partnership with Apple Computer on December 13, 1994 to produce the consoles and later also supplied them to Katz Media as an OEM.[3][4]


Atworld rear

Back of an @WORLD unit.

Manufactured by Mitsubishi Electric,[1] the @WORLD was nearly identical to Bandai's own Pippin Atmark, which had been released earlier in Japan. The latter model featured ROM revision 1.2, which added support for SCSI drives. Adding the ability to load non-authenticated discs would require a revision 1.3 ROM swap.[5]

@WORLD consoles produced for the American market typically came in black cases, while @Atmarks from Japan were usually in white cases.[6]


Wireless versions of the AppleJack controller, modems, memory modules, and expansion docks were produced, but are very rare.[5]


MacUser-US 1997-02 p147 MacZone Pippin @WORLD

Retail ad for the @WORLD that first appeared in MacUser in February 1997.

The @WORLD console was first unveiled at a Media Preview event on May 15, 1996, the day before the Electronic Entertainment Expo in Los Angeles.[7] Apple operated a "Developer Test Drive" program until September 1st.[8] On September 23, 1996, Bandai announced that the consoles would ship with a 28,800 bps modem from Motorola.[9]

However, the console and about 15 launch titles did not begin shipping from Bandai until the week of December 2, 1996. With the exception of a couple Mac mail-order vendors, the shipments were too late for the holiday season and would not reach retail stores until January 1997, with peripherals to follow. The price of the basic system was reduced to $499.[2]


By May 1997, amid reports that the consoles were not selling well in the consumer market,[10] Bandai Digital Entertainment organized a Pippin @WORLD Business Unit to refocus the platform towards vertical markets such as corporate intranets.[11]

On February 27, 1998, Bandai announced that it would abandon the Pippin platform and close its subsidiary Bandai Digital Entertainment on March 13, 1998.[12] Bandai had sold only 30,000 units in Japan and 12,000 units in the United States,[13] missing its original sales targets of 200,000 and 300,000 units, respectively.[14]


  1. 1.0 1.1 Apple's Pippin: A Pip--or a Pipsqueak? by Peter Burrows, BusinessWeek. Archived 2013-06-04.
  2. 2.0 2.1 2.2 @World: Pippin shippin' by David Morgenstern, MacWEEK vol.10-46. 1996-12-02. Archived 1996-12-20.
  3. Bandai Pippin FAQ, The Mac Geek.
  4. Bandai and Katz Media announce cooperation to develop European Pippin Market, Katz Media. Archived on 1997-07-13.
  5. 5.0 5.1 Hacking the Pippin, Vintage Mac World. 2007-10-22. Archived 2017-08-17
  6. Bandai Pippin Image Archive, The Mac Geek.
  7. E3 and Other Adventures in Electronic Entertainment by Jake Richter, PC Graphics Report. 1996-05-21.
  8. Apple’s Pippin and Bandai’s @World: Missing the Mark(et), Low End Mac. 2006-09-22.
  9. Bandai Digital Entertainment bundles Motorola 28.8 modem with Pippin @World Internet TV appliance., BusinessWire. 1996-09-23.
  10. Pippin @World gets Ethernet, CNET News. 1997-05-21. Archived 2004-11-25.
  11. Background of BDE, Studio02. Accessed 2018-06-25.
  12. Bandai Says Goodbye to Pippin by Chris Johnston, GameSpot. 1998-02-27.
  13. Bandai kisses goodbye to Pippin console., Screen Digest. 1998-03-01.
  14. Power Ranger - A Japanese Toymaker Invades Cyberspace by Cesar Bacani and Murakami Mutsuko, CNN. 1996-04-19.

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