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Pippin logo

The Pippin platform logo.

Pippin was an open multimedia technology platform, designed by Apple Computer, and marketed as PiPP!N by Bandai and Katz Media. According to Apple, Pippin was directed at the home market as "an integral part of the consumer audiovisual, stereo, and television environment."[1]

Computer Chronicles - Apple Pippin (1996)

Computer Chronicles - Apple Pippin (1996)

Mark Wu of Apple demonstrates a Pippin console.

Pippin was based on a run-time version of Apple's Macintosh operating system and second-generation Power Macintosh hardware, and designed to load software from "Pippinized" CD-ROMs.[1]

HistoryEdit

Bandai CEO Makoto Yamashina (山科誠) selected Apple's Macintosh as the basis of the Pippin platform due to its ease of use.[2] On December 13, 1994, Apple Computer announced the platform in Tokyo, Japan.[1] By the time of the Pippin Atmark in March 1996, Bandai had spent $93 million on marketing and development.[3]

On June 4, 1996, Katz Media announced in Paris that it was joining the partnership to market the platform in Europe.[4] Bandai produced the consoles as an OEM for Katz Media.[5] The KMP 2000 began shipping in Europe on March 17, 1997.[5] During Marché international des Inforoutes et du Multimédia '97, Groupe Arborescence announced a partnership with Katz Media to develop and market a new Euro-Canadian console based on the Pippin for the Canadian market.[6]

Platform goalsEdit

Pippin motherboard

A Pippin Atmark motherboard.

By September 1996, Apple had been demonstrating the Pippin 2.0 specification, to create a convergence device that would have included support for DVD, MPEG-2, AC-3, and FirewWire (IEEE 1394) with a faster PowerPC processor, at prices starting under $500.[7]

According to Apple Computer at IEEE Compcon '97 in San Jose, California:[8]

Pippin represents the first industry attempt to repackage modern personal computer hardware and software in a form that is more acceptable and affordable to a technophobic consumer. Its design goals represented compromises between a mutually competing set of requirements: performance, "ease of use", system software footprint, time-to-market, TV-centric, manufacturing costs, etc. It is the first commercially-deployed appliance to be optimized for the multimedia-rich home and school marketplaces. All technical goals of the program were achieved, resulting in a flexible and simple-to-operate multimedia consumer appliance.

Reception and discontinuationEdit

Bandai originally set sales targets of 200,000 units in Japan and 300,000 units in the United States. Analyst Fujine Yasuaki (藤根靖晃) of Smith Barney International was less optimistic, projecting sales to reach half of the target.[3] By September 1996, an online poll conducted by MacUser (USA) magazine found that a plurality of participants preferred that Apple cancel the Pippin over other product lines, such as Newton and Performa.[9]

Yuji Hirano, president of Bandai Digital Entertainment, denied a report by Nihon Keizai Shinbun on May 11, 1997 that Bandai would withdraw the Pippin platorm.[10][11] To counter reports of poor sales in the consumer market,[12] Bandai organized a Pippin @WORLD Business Unit to refocus the platform towards vertical markets such as corporate intranets.[13]

Steve Jobs, one of the original Apple co-founders, returned to the company while it was facing financial difficulty, and was named Interim CEO on September 16, 1997.[14] While reorganizing Apple to return it to profitability, Jobs eliminated many underperforming projects, such as the Pippin.[15] After only selling 30,000 and 12,000 units respectively in Japan and the United States,[16] Bandai announced on February 27, 1998 that it would officially abandon the Pippin platform and close its subsidiary Bandai Digital Entertainment on March 13, 1998.[17] At the time, over 50,000 unsold units remained in inventory and Bandai's losses from the Pippin were estimated at $214 million dollars.[16]

ConsolesEdit

Pippin-Atmark-Console-Set

Pippin Atmark

ReleasedEdit

Unreleased models and prototypesEdit

Pippin prototype console

Early Pippin prototype

Main article: Pippin prototypes
  • Pippin prototype (EVT-1)
  • Pippin Power Player
  • Pippin Atmark-PD
  • Pippin Atmark-EX
  • Apple Pippin Set-top box
  • Arborescence Network Centric computer (Canada)

PeripheralsEdit

Pippin docks

Various Pippin expansion docks

ReleasedEdit

Included Pippin supportEdit

UnreleasedEdit

TitlesEdit

Bandai had expected to launch about 200 CD-ROM titles for the Pippin platform, with an emphasis on teaching and learning.[3] However, only about half of that number had reached the market.

ReferencesEdit

  1. 1.0 1.1 1.2 Bandai Pippin FAQ, The Mac Geek.
  2. Interview - 'We Sell Dreams to Kids' by Cesar Bacani and Murakami Mutsuko, CNN. 1996-04-19.
  3. 3.0 3.1 3.2 Power Ranger - A Japanese Toymaker Invades Cyberspace by Cesar Bacani and Murakami Mutsuko, CNN. 1996-04-19.
  4. Katz Media Signs Worldwide Licensing Agreement for Apple's Pippin Technology, Katz Media. Archived on 1997-07-13.
  5. 5.0 5.1 Bandai and Katz Media announce cooperation to develop European Pippin Market, Katz Media. Archived on 1997-07-13.
  6. Press: Arborescence launches the first Canadian-content Network Centric computer, Katz Media. 1997-05-22. Archived 1997-07-13.
  7. Options will make Pippin 2 a home, network computer by David Morgenstern, MacWeek vol.10-37. 1996-09-30. Archived 1996-12-20.
  8. Pippin: adapting PC technology for the technophobe by E.R. Sirkin, V. Mehra, E. Keshishoglou, L. Madar, A. Carter, W. Knott; Apple Computer, Inc. 1997-02-23.
  9. Online poll, MacUser p.28. Ziff-Davis. 1995-09.
  10. What's New? 5月11日付け日本経済新聞 「バンダイピピン撤退」の記事について (Japanese), Atmark Channel Home Page. Archived 1997-06-29.
  11. Bandai Stops Making Pippin Atmark Machines, Wall Street Journal. 1997-05-12.
  12. Pippin @World gets Ethernet, CNET News. 1997-05-21. Archived 2004-11-25.
  13. Background of BDE, Studio02. Accessed 2018-06-25.
  14. Jobs named interim Apple CEO, C|NET. 1997-09-16.
  15. For the good of the company? Five Apple products Steve Jobs killed by Casey Johnston, Ars Technica. 2011-08-25.
  16. 16.0 16.1 Bandai kisses goodbye to Pippin console., Screen Digest. 1998-03-01.
  17. Bandai Says Goodbye to Pippin by Chris Johnston, GameSpot. 1998-02-27.
  18. Deltis 230 MO Docking Turbo (Japanese), Olympus. Archived 1997-06-22
  19. Spec. by chemy cano, Pipp!n@Archive (Japanese). Archived 2007-02-05.
  20. Arborescence introduce the first COMBO Pippin doc/base module! by Joe Kudrna, O'Grady's PowerPage: Pippin NewsPage. 1997-08-03. Archived 1998-02-07.
  21. Pippin @World gets Ethernet, CNET News. 1997-05-21. Archived 2004-11-25.

External linksEdit