Pippin Atmark-PD
Pippin Atmark-EX

Pippin Atmark-PD (top) and EX prototypes shown at Macworld Expo Tokyo '97.

The Macworld Conference & Exposition, or simply Macworld Expo, is a tradeshow dedicated to Apple's Macintosh platform. It was organized by the publisher of Macworld magazine, a subsidiary of International Data Group. The Pippin platform, jointly developed by Apple Computer and Bandai, was marketed at Macworld events in 1996 and 1997.

1996 eventsEdit

Macworld Expo San Francisco '96Edit

Held January 9-12, 1996, the 12th to date to be held at Moscone Center.[1] Apple evangelist Guy Kawasaki showed off a Pippin prototype running alongside an ITV in the exhibit hall.[2] Tentatively named "PowerStation", it was running Netscape Navigator with an announced target price of $600 in Japan and $600 in the United States.[3]

Macworld Expo Tokyo '96Edit

Held February 21-24, 1996 at Makuhari Messe, the 6th expo to date in Japan.[4] The Pippin Atmark was a major attraction that drew crowds at demonstrations.[5][6] The console was put up for pre-sale reservations. A developer seminar limited to 100 attendees was jointly held by Apple and Bandai Digital Entertainment on February 21.[7]

Macworld Expo Boston '96Edit

Held August 7-10, 1996 at Bayside Expo Center,[8] where a new attendance record was set.[5] However, the focus of this event was the survival of Apple Computer. Though the Pippin @WORLD console had not yet launched in the United States, it was largely overshadowed by the rollout of new systems based on faster PowerPC 603e and 604e processors.[9]

1997 eventsEdit

Macworld Expo Tokyo '97Edit

Held February 19-22, 1997 at Makuhari Messe.[4] Bandai Digital Entertainment's booth was split into a "Home Use Zone" and "Business Use Zone",[10] where new prototypes, including the Pippin Atmark-PD and Atmark-EX were shown.[11] A seminar was held on February 20 to promote the use of the Pippin Atmark in a business environment.[10]


  1. Calendar, InfoWorld, p.73. 1995-12-04
  2. Macworld Expo/SF 1996 Report by Koya Matsuo, YouTube. 2016-05-10.
  3. Putting all its eggs in one box, InfoWorld, p.49. 1996-01-29
  4. 4.0 4.1 Computing Japan, vol.19-24, p.53. LINC Japan, 1996.
  5. 5.0 5.1 Is Pippin a Breakthrough or Outmoded on Arrival? by Andrew Pollack, New York Times. 1996-03-14.
  6. アップル不在のMacworld Expoが開幕 (Japanese) by 林信行, PC User, ITmedia. 2010-02-11.
  7. Pippin Developer Newsletter No. 5 (Japanese), Atmark Channel. 1996-02-15. Archived 1998-05-08.
  8. Macworld Alert by Paul Dreyfus, Apple Directions. 1996-08-05.
  9. Macworld Boston 1996 by Stewart Cheifet, Computer Chronicles. 2015-02-17.
  10. 10.0 10.1 MACWORLD Expo/Tokyo '97 (Japanese), Atmark Channel. Archived 1997-06-29.
  11. Macworld Tokyo: Of Cameras and Macs by Chuck and Linda Shotton, Tidbits. 1997-03-03.

See alsoEdit

External linksEdit

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