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Bandai logo

Bandai Co., Ltd. (株式会社バンダイ) is a Japanese toy company that produced the Pippin Atmark and @WORLD consoles through its subsidiary, Bandai Digital Entertainment. Bandai also produced consoles for Katz Media as an OEM.[1][2]

HistoryEdit

PAMacWin B no Kaidan jewelcase

Bandai issued its 1996 annual report on a "Pippinized" disc.

The company was founded in Tokyo, Japan as Bandai-ya in 1950 and adopted its present shortened name in 1961.[3]

Bandai's previous forays into the video game industry included the RX-78 microcomputer and Playdia (プレイディア) console, which were released in Japan in July 1983 and September 1994, respectively.[4][5]

Bandai CEO Makoto Yamashina (山科誠) selected Apple Computer's Macintosh as the basis of the Pippin platform due to its ease of use.[6] On December 13, 1994 in Tokyo, Japan, Apple announced its partnership with Bandai to develop the Pippin platform.[1] Bandai spent $93 million on marketing and development leading up to the launch of the Pippin Atmark in March 1996.[7] By the time it withdrew the consoles from the market in March 1998, over 50,000 unsold units remained in inventory and Bandai's losses from the Pippin were estimated at $214 million dollars.[8]

Bandai merged with Namco in September 2005 and presently operates as a subsidiary of Bandai Namco Holdings.[3][9]

SubsidiariesEdit

BDEC logo
  • Bandai Digital Entertainment Company (BDEC) published software titles for Pippin consoles in Japan and the United States. Some cross-platform titles were also released by BDEC for Macintosh and Windows.[1] It was dissolved on March 13, 1998 with the abandonment of the Pippin platform.[10]
  • Bandai Visual produced and distributed anime, film, and music content.[11]
  • Emotion Digital Software published titles for platforms other than the Pippin.[12]

ReferencesEdit

  1. 1.0 1.1 1.2 Bandai Pippin FAQ, The Mac Geek.
  2. Bandai and Katz Media announce cooperation to develop European Pippin Market, Katz Media. Archived on 1997-07-13.
  3. 3.0 3.1 Company Overview of BANDAI Co., Ltd., Bloomberg. Accessed 2018-07-13.
  4. RX-78-GUNDAM (バンダイ:1983), K's Dee(ケイズ・ディー)の『パソコン博物館』. 2007-09-30.
  5. TVゲームの歴史 - プレイディア, GameForest. 2007-01-12.
  6. Interview - 'We Sell Dreams to Kids' by Cesar Bacani and Murakami Mutsuko, CNN. 1996-04-19.
  7. Power Ranger - A Japanese Toymaker Invades Cyberspace by Cesar Bacani and Murakami Mutsuko, CNN. 1996-04-19.
  8. Bandai kisses goodbye to Pippin console., Screen Digest. 1998-03-01.
  9. Bandai, Namco to merge in Sept to form Japan's No 3 toy, game group, Forbes. 2005-05-02. Archived 2011-08-14.
  10. Bandai Says Goodbye to Pippin, GameSpot. 1998-02-27.
  11. Bandai Visual, Sega Retro. Accessed 2018-09-21.
  12. Emotion Digital Software, MobyGames. Accessed 2018-09-21.

External linksEdit