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Bandai Co., Ltd. is a Japanese company that produced the Pippin Atmark and @WORLD consoles. Bandai also produced consoles for Katz Media as an OEM.[1][2]

Bandai CEO Makoto Yamashina (山科誠) selected Apple Computer's Macintosh as the basis of the Pippin due to its ease of use.[3] On December 13, 1994 in Tokyo, Japan, Apple announced its partnership with Bandai to develop the Pippin platform.[1] By the time of its launch in 1996, Bandai had spent $93 million on marketing and development.[4]

SubsidiariesEdit

ReferencesEdit

  1. 1.0 1.1 1.2 Bandai Pippin FAQ, The Mac Geek.
  2. Bandai and Katz Media announce cooperation to develop European Pippin Market, Katz Media. Archived on 1997-07-13.
  3. Interview - 'We Sell Dreams to Kids' by Cesar Bacani and Murakami Mutsuko, CNN. 1996-04-19.
  4. Power Ranger - A Japanese Toymaker Invades Cyberspace by Cesar Bacani and Murakami Mutsuko, CNN. 1996-04-19.

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