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Bandai logo

Bandai Co., Ltd. (株式会社バンダイ) is a Japanese toy company that produced the Pippin Atmark and @WORLD consoles through its subsidiary, Bandai Digital Entertainment. Bandai also produced consoles for Katz Media as an OEM.[1][2]

HistoryEdit

The company was founded in Tokyo, Japan as Bandai-ya in 1950 and adopted its present shortened name in 1961.[3]

Bandai's previous forays into the video game industry included the RX-78 microcomputer and Playdia (プレイディア) console, which were released in Japan in July 1983 and September 1994, respectively.[4][5]

Bandai CEO Makoto Yamashina (山科誠) selected Apple Computer's Macintosh as the basis of the Pippin platform due to its ease of use.[6] On December 13, 1994 in Tokyo, Japan, Apple announced its partnership with Bandai to develop the Pippin platform.[1] Bandai spent $93 million on marketing and development leading up to the launch of the Pippin Atmark in March 1996.[7] By the time it withdrew the consoles from the market in March 1998, over 50,000 unsold units remained in inventory and Bandai's losses from the Pippin were estimated at $214 million dollars.[8]

Bandai merged with Namco in September 2005 and presently operates as a subsidiary of Bandai Namco Holdings.[3][9]

SubsidiariesEdit

BDEC logo
  • Bandai Digital Entertainment Company (BDEC) published software titles for Pippin consoles in Japan and the United States. Some cross-platform titles were also released by BDEC for Macintosh and Windows.[1] It was dissolved on March 13, 1998 with the abandonment of the Pippin platform.[10]
  • Emotion Digital Software published titles for platforms other than the Pippin.

ReferencesEdit

  1. 1.0 1.1 1.2 Bandai Pippin FAQ, The Mac Geek.
  2. Bandai and Katz Media announce cooperation to develop European Pippin Market, Katz Media. Archived on 1997-07-13.
  3. 3.0 3.1 Company Overview of BANDAI Co., Ltd., Bloomberg. Accessed 2018-07-13.
  4. RX-78-GUNDAM (バンダイ:1983), K's Dee(ケイズ・ディー)の『パソコン博物館』. 2007-09-30.
  5. TVゲームの歴史 - プレイディア, GameForest. 2007-01-12.
  6. Interview - 'We Sell Dreams to Kids' by Cesar Bacani and Murakami Mutsuko, CNN. 1996-04-19.
  7. Power Ranger - A Japanese Toymaker Invades Cyberspace by Cesar Bacani and Murakami Mutsuko, CNN. 1996-04-19.
  8. Bandai kisses goodbye to Pippin console., Screen Digest. 1998-03-01.
  9. Bandai, Namco to merge in Sept to form Japan's No 3 toy, game group, Forbes. 2005-05-02. Archived 2011-08-14.
  10. Bandai Says Goodbye to Pippin, GameSpot. 1998-02-27.

External linksEdit