Apple Computer Logo rainbow

Apple's "rainbow" logo, which was in use during the Pippin era.

Apple Inc. (formerly Apple Computer, Inc.) developed the underlying technologies of Pippin platform and licensed them to Bandai and Katz Media.[1][2]

Pippin developmentEdit

On December 13, 1994 in Tokyo, Japan, Apple announced its first partnership with Bandai to develop the Pippin platform. The Pippin was based on a run-time version of Apple's Macintosh operating system and second-generation Power Macintosh hardware. Many Pippin discs acknowledged Apple Computer's ownership of Pippin intellectual property simply as "ACI".[1]

Apple executivesEdit

There were three CEOs at Apple Computer during the development and marketing of the Pippin platform:

  • Michael Spindler (1993-1996) initiated an official clone licensing program, which would allow 3rd-party companies such as Bandai to create Macintosh-compatible systems, paving the way for the Pippin platform.[3] Spindler hoped that it would become the "savior of the company".[4]
  • Gil Amelio (1996-1997), an Apple board member and former CEO of National Semiconductor, took over as chairman and CEO of Apple on February 5, 1996 to turn around the struggling company.[5] Amelio stated that Apple's version of a device based on the Network Computer Reference Profile would be "kind of a Pippin Plus."[6] However, Amelio also pledged to cancel unprofitable projects at Apple, which included the Pippin in March 1997.[7]
  • Steve Jobs (1997-2011), one of Apple's original co-founders, returned to the company while it was continuing to face financial difficulty, and was named Interim CEO on September 16, 1997.[8] During the reorganization of Apple and its product lines to return to profitability, the Pippin was cancelled in 1998.[9]

Other television projectsEdit

  • Apple Interactive Television Box (1994-1996), Apple's previous effort to develop a set-top box.
  • Apple TV (2007-present), Apple's current digital media player and microconsole.
  • Mac mini (2005-present), Apple's small desktop computer which added HDMI output in 2010.
  • Macintosh TV (1993-1994), Apple's first attempt to integrate a computer and television.


Promotional videosEdit

Media coverageEdit


  1. 1.0 1.1 Bandai Pippin FAQ, The Mac Geek.
  2. Katz Media Signs Worldwide Licensing Agreement for Apple's Pippin Technology, Katz Media SARL. Archived 1997-07-13.
  3. Apple's biggest flop? A requiem for the Apple Bandai Pippin games console by Emma Boyle, TechRadar. 2017-03-10.
  4. Apple's Pippin: A Pip--or a Pipsqueak? by Peter Burrows, BusinessWeek. 1996-04-01. Archived 2013-06-04.
  5. Gil Amelio's Insanely Great Paycheck by Peter Burrows, Bloomberg. 1996-02-26.
  6. NC coalition frames plans for Net boxes by James Staten, MacWeek vol.10-21. 1996-05-27. Archived 1996-12-20.
  7. Amelio: Promises made, not always kept, CNET. 1997-07-16.
  8. Jobs named interim Apple CEO, C|NET. 1997-09-16.
  9. For the good of the company? Five Apple products Steve Jobs killed by Casey Johnston, Ars Technica. 2011-08-25.

External linksEdit